Retailers use several tricks to fool shoppers all year long into spending their hard-earned dollars.
DRESSING ROOM DECEPTIONS
Some retailers use special lighting, tilted mirrors, and even special products to make customers appear slimmer and tanner in dressing rooms.
The perceived difference is much greater since consumers typically round down, and retailers use this to their advantage.
URGENT PROMOTIONS AND EMAILS
Sales and promotions are recurring, though, so consumers almost always have the opportunity to take advantage of discounts at any given time.
Shoppers like to think they’re in control of their spending, but retailers are sneaky in getting consumers to buy more than they intended.
Retail associates are often incentivized to pitch store credit cards that feature low credit limits and high APRs, neither of which are ideal for customer budgets or credit scores.